Identity for company selling food for both cats and dogs. The overarching concept was to heal the age old rift between cats and dogs. To do this the focus was on things that they have in common, such as a love of the outside world, play, and obviously, food. The purples, yellows and browns used have been selected from the range of colours visible to cats and dogs, placing the pet as the consumer. The greens are for the humans, representing all that is healthy and natural. Overall the feeling is playful, and friendly, while the logo remains solid and trustworthy.